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ALABUKUN is an indigenous brand that has persisted for 100 years in the most unlikely sector of trade for the average Nigerian: pharmacy. Alabukun powder a very popular drug in Nigeria, the world’s most populous black nation and in other West African nations. 100 years after, the brand remains one of the most resilient in Africa. Alabukun gained acceptance and wide spread use without any considerable adverts. It is cheap, easily recognizable and available in most chemist shop in Nigeria. This popular drug is an invention of Jacob Sogboyega Odulate aka Blessed Jacob (1884-1962), a Nigerian pharmacist, inventor and entrepreneur in 1918. He was originally from Ikorodu in Lagos State but later moved to the neighbouring Ogun State. He was just 14 when he left Ikorodu, he trekked for three months before reaching Abeokuta to establish himself. Jacob Sogboyega Odulate aka Blessed Jacob was a Nigerian pharmacist, inventor and entrepreneur.…