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Samsung sues its own brand ambassador for using an iPhone X on TV

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Samsung sues ambassador for using iPhone X

Samsung is one of those companies that will pay a huge amount to celebrities to influence their products and they are also serious about loyalty to their brand. But it’s quite a pity to see how ignorance of some of these celebrities will land them a lawsuit.

Musician, Adam Levine and Tennis star David Ferrer who have been paid to use Samsung smartphones were caught using iPhones instead and they have to pay dearly for it.

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Apparently, Samsung is done messing around, as the latest Samsung brand ambassador to be caught using an is now getting sued by the company to the tune of 108 million Russian rubles (~$1.6 million), via The Mirror.

Russian journalist, politician, and reality TV star — and Russian president Vladimir Putin’s so-called “goddaughter” — Ksenia Sobchak is the face of Samsung in Russia. As such, she is paid to exclusively use Samsung electronics publicly. However, on a recent live television stint, Sobchak can clearly be seen using an iPhone — likely an , although it’s hard to be 100 percent certain.

Sobchak tried her best by using her fingers to hide the logo and then using a piece of paper to hide it on the table:

To Samsung’s credit, the potential $1.6 million penalty isn’t for a first infraction: Sobchak has apparently been caught using an iPhone in public on multiple previous occasions.

AppleInsider speculates the $1.6 million penalty is actually more than Samsung is even paying her, which is pretty brutal.

However, it’s hard to feel sorry for anyone who makes millions from simply using one type of smartphone — and then messes it up.

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