The former manager to popstar, Lil Kesh, Wale Applause on Thursday made shocking revelations about the music industry.
Although what we see is the glitz and the glamour there are definitely other things happening behind the scenes that we don’t see.
Wale Applause made shocking revelations via a blog post titled “TRUE LIFE STORY OF AN ARTISTE MANAGER 1 – By King Wale Applause (Lessons for all aspiring Talent managers),” where he called out notable DJs, OAP and also commenting on the 2015 Headies ‘Next Rated’ award between Lil Kesh and Reekado Banks.
Speaking on how stars can break out in the industry, he said the music industry is capital intensive, and most people are looking to make cash from you. He said;
“The music industry is a capital intensive one and believe me everyone is on the look out to collect money from you. Do not believe 2 faced OAPs like Osi of beat Fm, who come online to act all helpful. Trust me i have been there done that, he is part of the no pay, no show.
I trust him to be defensive about this when he reads this so i am going to give you an instance.
Before Lil Kesh, I was working with a super talented, humble kid named Spicy. We had a song Lenu produced by D’tunes. Now about D’tunes, he is one person you want to get close to. I wish he established a Talent management company because asides knowing how to make music, he knows how to sell music. Iyanya and Sean Tizzle are testimonies. D’tunes is one humble dude you need in your corner.”
He also spoke on how he got sacked from YBNL, saying it was because he went to Twitter to rant over Lil Kesh losing the Headies Next Rated award. He said;
“Here is the reason why i got sacked the first time. I cannot be very specific about the time, but it was when Shoki and Dorobucci were blowing at the same time. My sources said to me that Don Jazzy had gone to lobby the MTV base award for Dorobucci and Reekado Banks was going to come on stage to get the award. I was told that what that translated to was that Reekado Banks was going to win Next Rated at the Headies. I had worked so hard than to make that happen. Now we had Shoki, Gbese, Efejoku. I tried my best but i was just one person. Alas Dorobucci won the award and just as told, Reekado banks was on stage to get it. I went bonkers. Abfresh who was to later manage Lil Kesh just got back from Uk at the time and was staying at my place. I was so sad, i went on twitter and rant. I did rant and mention Don Jazzy well. Then i called Olamide’s attention to my tweets, told him i was sorry it was just a moment of madness, i had rights to be angry. I got a shocker the next day when Olamide told me i wouldn’t manage Lil Kesh again because of a twitter rant from someone like me, only for him to go on the stage at the headies to declare Lil Kesh Winner himself. I am sure we all remember how that went. I remember watching the Headies in my father’s house in Ibadan as i was jobless, i cried when Lil Kesh wasn’t given the Award, i wanted him to win it for me. I thought my night was bad enough, not until Olamide came on stage to rant and i started wailing. My parents could not console me. I was wailing because all i did was rant on twitter and i became jobless for several months, Olamide goes on stage to disorganize a well organized award and he is tagged a hero even by himself. This pot of beans life.”