The management of Yabatech Heroes Awards comes Nigerian skit comedian and Instagram star, Broda Shaggi as he makes a comedic mention in his latest skit.
Broda Shaggi on his latest Instagram video made mention of the prestigious award and this the group have found offensive.
In a press statement released by her spokes man, Adedoyin Samuel, the context and medium in which it was used diminishes the brand which is already preparing for its next event come December 2019.
Read complete statement below:
OPEN LETTER TO BRODASHAGGI ON HIS RECENT COMEDY SKIT; SEE AS YOU BE LIKE YABATECH AWARD
Mr Broda shaggi,
Thank you for reckoning with #Yabatech in your latest comedy skit. We are delighted to receive a shout-out from an internet sensation like you.
While you must have made this skit for laughs as usual, we would like to make the following clear to you;
Yabatech @heroes_awards is a brand. The context and medium in which it was used in your video does not speak well of the brand, its reputation to the corporate world and its propensity to attract goodwill to our College.
Yabatech has had its own fair share of challenges in terms of making the headlines for demeaning reasons. To stem this untoward tide, we have resolved not to condone even the slightest jest/mockery of our challenges. We look forward to improving our face-value as one of the favorite destinations for entertainers of your kind to stage shows, organize concerts and recruit creatives for the huge turnover and highly profiting entertainment business.
You have, in Yabatech students a huge followership. A lowly comparison of its emblem, in the mode of an award in such manner is out of place and at best, uncalled for
You received this same award on merit, a situation that generated concerns amongst our students and questioned the credibility of the awards. This gesture does not augur well with the organizers and the students who received you warmly into our campus last time out.
We would appreciate it if you can use your high-profile viewership platform to say a BIG THANK YOU to Yabatech for deeming it fit to recognize your exploits. Other bigger acts are yet to receive such prestigious opportunity. Also, further engagements with Yabatech students would also be a welcome development.
We are unapologetic.
We just want to create the right impressions by leaving the College better than we met it.
Chop knuckle � Broda shaggi
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